Why Choose Us

Our pieces are designed with the best craftsmanship

Our goods are created using the most innovative 3D custom technology. All one of a kind, not mass manufactured! This means an experienced CAD designer who specializes in jewelry creates your ring, custom tailored for you -- built around the gemstone you choose, to fit the precise measurements (of your finger for instance whether it is .25 or .75 increments in size). It is then 3D printed using the state of the art 3D printer, printing your design in the most precise micron layers so it doesn't end up looking, frankly put, cheaply made like items that are mass manufactured or produced from a mold which tends to lose intricate details or un-polished. 
Read more about our custom design process here.

Our diamonds are specially curated through experienced eyes
We are in an information society and before making a big decision, most people go to the world wide web for advice and oftentimes, they will be targeted with a diamond ad with seemingly low prices. If they dig a little deeper, they will see that apples to apples there is a variance of several thousands of dollars for the same specifications! This is easily explained due to the nature and quality of the gemstone - lower quality, 'defective' diamonds will be sold below market and better quality will be sold at premium prices. 

FACT: A diamond certificate will not tell you how a diamond looks in real life. Simply put: Apples to apples, a diamond's appearance may vary quite a bit. In the same color grade, one can appear to have more saturation of brown (brown tint), or look more dull (milky appearance) Read more about Brown, Green, Milky or BGM here.

Here are some real life examples and images below.

BROWN TINT: Below is an example fo a near colorless diamond with the same exact specs, one looks visibly brighter and whiter and the one on the left is darker or more brown which can be seen in certain lighting. Brown tings also appear in some colorless diamonds, D-E-F, but more common in near colorless and below. 


INFLATED GRADES (even for the most reputable labs like GIA). Here is a real life example of the clarity grade being inflated. This is graded on paper as a VS2 by GIA: Live Certificate link from GIA here.
Segoma images below tell a different story. At best, this clarity should be graded an SI2-I1 which should be 2-3 grades less with the large eye visible black inclusion in the center.


Last, but not least are "MILKY DIAMONDS"


Even beyond this, there are so many other important nuances when choosing a diamond; what aspects matter to you specifically may be different for someone else and there is an art to prioritizing what matters to you to get the best value.

Our gemstones are also curated with the best in class standards. Gemstones are even trickier than diamonds, because there isn't a great standard established.

For instance, below is an example of the types of Morganites we carry, precision cut to bring out the best luster and brilliance.

We don't cheap out on the little diamonds. Every diamond melee that we use in our production are fully faceted, which makes a huge impact in the fire, brilliance and scintillation needed to bring a jewelry masterpiece to life. 

    In most designs, the major cost of a piece is determined by the quality of the gemstones used, from color and clarity, and last but not least the cut quality which is often overlooked. This small detail produces a big impact in the overall look of a piece. Fully faceted, or full-cut melees diamonds are basically miniature versions of the the standard brilliant cut diamond, and are precision cut with 58 facets to produce the most optimal light performance for its size. Unlike many "economic quality" melees used in the marketplace today, with much lower color and clarity using cheaper single-cut methods (consisting of 17 facets) to save on costs of labor, we take pride in using the finest cut qualities of full-cuts (58 facets or more) coupled with higher end tiers of color and clarity to ensure that your fine jewelry scientifically cut and designed to maximize light performance. 
    As larger chain stores and online brands are pressured to compete on price, quality is typically sacrificed to gain market-share, and our difference is our dedication to quality. While our prices are still competitive, we also offer quite a bit more to our clients by providing the best guidance backed by a breadth of knowledge and experience, built through three generations of passionate jewelers who strive to maintain the highest standards in jewelry craftsmanship and design.
    Image below shows a Single Cut compared to a Full Cut diamond.
    Here is a snapshot of three tiers of diamond qualities we use in our jewelry manufacturing.

    Good | AA Quality: 
    Brilliant and affordable, are the AA quality melees made of G/H, SI1-I1 clarity diamonds that are precision cut to produce the most brilliance. While this is our most basic tier, our AA quality melees are precision cut with full-cut (58 facets) vs. single-cut (17 facets) to produce the most brilliance that help ameliorate inclusions.
    Better | AAA Quality:
    This is one of our most popular choices for diamond melees, mainly because of the price and quality. Often compared to AAAA (Best) for its clarity and brilliance, made of F/G quality, VS1-2. These quality melees are one of the better qualities you can use to create a piece of jewelry to cherish a lifetime at a much more affordable price point while it still compares closely to a collectors quality. This quality can be found in many higher end pieces and is used by luxury brands such Tiffany & Co and such.
    Best | AAAA Quality:
    This is one of the purest, and most exceptional quality of diamond melees that exist, colorless (D,E,F) and clear (VVS to Flawless) with precision cut facets. This luxurious quality can be found in the most prestigious jewels around the world, made for collectors or those with the most refined taste.