Why Choose Us
Our pieces are designed with the best craftsmanship
Our goods are created using the most innovative 3D custom technology. All one of a kind, not mass manufactured! This means an experienced CAD designer who specializes in jewelry creates your ring, custom tailored for you -- built around the gemstone you choose, to fit the precise measurements (of your finger for instance whether it is .25 or .75 increments in size). It is then 3D printed using the state of the art 3D printer, printing your design in the most precise micron layers so it doesn't end up looking, frankly put, cheaply made like items that are mass manufactured or produced from a mold which tends to lose intricate details or un-polished.
Read more about our custom design process here.
Our diamonds are specially curated through experienced eyes
We are in an information society and before making a big decision, most people go to the world wide web for advice and oftentimes, they will be targeted with a diamond ad with seemingly low prices. If they dig a little deeper, they will see that apples to apples there is a variance of several thousands of dollars for the same specifications! This is easily explained due to the nature and quality of the gemstone - lower quality, 'defective' diamonds will be sold below market and better quality will be sold at premium prices.
FACT: A diamond certificate will not tell you how a diamond looks in real life. Simply put: Apples to apples, a diamond's appearance may vary quite a bit. In the same color grade, one can appear to have more saturation of brown (brown tint), or look more dull (milky appearance) Read more about Brown, Green, Milky or BGM here.
Here are some real life examples and images below.
Beware of the brown tint! It can even appear in colorless diamonds and oftentimes in the near colorless.
Inflated grading (even for the most reputable labs). Here is a real life example of the clarity being inflated. This is graded as a VS2: Certificate link from GIA here. Segoma image below. At best, this clarity should be graded an SI2-I1 (2-3 grades less).
Worst of all the BGM is "Milky"
Even beyond this, there are so many other important nuances when choosing a diamond; what aspects matter to you specifically may be different for someone else and there is an art to prioritizing what matters to you to get the best value.
Our gemstones are also curated with the best in class standards. Gemstones are even trickier than diamonds, because there isn't a great standard established.
For instance, below is an example of the types of Morganites we carry, precision cut to bring out the best luster and brilliance.
We don't cheap out on the little diamonds. Every diamond melee that we use in our production are fully faceted, which makes a huge impact in the fire, brilliance and scintillation needed to bring a jewelry masterpiece to life.